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Made in Los Angeles
Our Story
From an early age, Elena Bonvicini found herself captivated by the world of fashion as a means of personal expression. Her journey began during visits to Wisconsin, where she discovered the art of thrifting and breathed new life into vintage pieces alongside her grandmother. It was here that she cultivated her keen eye for style and kindled a passion for upcycling.
The turning point arrived when Elena fashioned a pair of cut-off shorts for herself, provoking an enthusiastic response from her friends. This moment ignited the realization that her hobby had the potential to evolve into a bona fide business. She wasted no time and began selling her distinctive upcycled jeans to classmates, rapidly attracting the attention of students from neighboring schools.
Recognizing the opportunity for expansion, Elena ventured into the online realm, strategically leveraging social media to broaden her brand's reach. All the while, she remained steadfast in her commitment to producing every garment exclusively in the bustling hub of Los Angeles.
With influential figures in the fashion industry rallying behind her, Elena transformed her vision into EB Denim—a global brand celebrated for its daring yet sustainable designs. Notably, EB Denim has graced the wardrobes of prominent fashion icons, including Hailey Bieber, Kylie Jenner, and Bella Hadid. The brand has also become a staple in leading retail outlets, offering a diverse collection of ready-to-wear denim pieces.
At the heart of EB Denim's enduring mission lies Elena's unswerving dedication to celebrating individuality and championing the legacy of Los Angeles-made denim. This steadfast commitment continues to push the boundaries of creativity and sustainability in the ever-evolving world of fashion.
Our Values
Sustainability
EB Denim is rooted in the reconstruction of vintage, made in America Levi 501s. We pride ourselves in our sustainable and ethical practices. Each pair of jeans is hand picked one by one and reconstructed in Los Angeles, California. We recycle all excess materials for other designs with not one piece going to waste. Denim is one of the few pieces in your closet that will only look better with time, and we guarantee with our unique reconstruction and flattering fit, they will never go out of style.
Although the core of our brand is upcycling, EB Denim has evolved its offering into a full range of high-end contemporary denim intricately designed and exclusively Made in LA.
EB Denim meticulously selects the highest quality natural fibers, innovative dyeing solutions, eco-finished buttons, and reclaimed leather patches setting the standard for contemporary denim.
Fabric
We source our fabrics from our LA manufacturers parent company Artistic Milliners who are globally renowned for their quality and sustainable offerings. Using GOTS certified organic cotton, recycled cotton, and BCI cotton, we focus on sustainable growing practices, while supporting farmers and providing them with the education they need to sustainably manage their farms. Our goal is to increase biodiversity, eliminate toxic chemicals, provide a sustainable income for farmers, as well as ensure the health and safety of them.
We use reduced indigo which is a liquid versus a powder helping us save on the amount of dye, chemicals, and water used in the dyeing process. Our Mill partner Artistic Milliner treats 800,000 gallons of water per day. This recycles 85% of the water used in their AM 5 mill with the goal of recycling 92% by 2025.
Wash
We strive to replicate the perfect vintage washes using the latest technology on the market to achieve the perfect vintage fades without chemicals, water and excess energy. To achieve the perfect vintage replica, we use lasers to etch our wear patterns into every jean, combined with SFI's proprietary waterless technology called Clear Fade and Clear Vintage. The technology uses a ZDHC level-1 certified powder that eliminates the use of potassium permanganate and chlorine. On top of that, it requires no water or heat during the application process helping us reduce GHG emissions.
Our washing is done in downtown LA at Star Fades International.
Trims
Traditionally, buttons and rivets require metal plating that is done through an electroplating process consuming a considerable amount of electricity, water, and chemicals. Our partners eco-friendly dipping process is totally different requiring zero energy, as well as having a considerably low water and chemical input.
Our buttons are sourced from Art-N-Craft in Turkey.
Our reclaimed leather patches are sourced from Medike Landes in Germany.
Partners
We maintain close relationships with our manufacturing partners, and have complete visibility over the cut, sew and finishing process. We’re a quick 15 minutes from our partners which allows us to work collaboratively to ensure both parties are sharing the risk and reward, while ensuring the highest quality products.
Our cut and sew partners are located in downtown LA and friends of Star Fades International.
